Appreciative Marketing

Appreciative Marketing is just a way to say Thank You to local businesses in your community. You can also use this technique with your loyal customers. Sometimes we get so busy that we forget to say how much we appreciate someone. Whether it is a local business or a valued customer, reach out and let them know by using this appreciative method. Think of the last time that someone expressed their gratitude to you and how you reacted. Below is a couple of examples to use.

Customer Letter or Flyer

Dear Valued Customer,

I just wanted to say Thank You for being loyal to Rod’s Pizza during these tough economic times. I would like to give you this FREE download to help you save money each and every time you shop online. It will also give you access to our coupons 24/7,  just go to any major search engine, type in coupons and the Genie will appear. Click on Rod’s Pizza and pick the coupon of your choice. Thanks again!

Rod’s Pizza

Business Owner Sample Letter

Dear Business Owner,

I just wanted to drop you a quick line to say Thank You and tell you how much I appreciate you and your Business. I know in this tough economy it has not been easy and many business owners were not able to survive or just gave up.  It is people like you that will keep our community strong, because small business is the cornerstone of our economy. Please accept this small gift of appreciation, go to the website listed on the ticket and receive a FREE download of the Genie. This will help you when you shop online whether you are looking for personal items or supplies for your business. If you have a website or use coupons I would like to show you how you could have your business on the front page of every major search engine without paying a pay per click charge. Happy savings!

Thank You!

(your name here)   (phone number here)